Thursday, January 7, 2010
Music Review: Imma Be - Black Eyed Peas
Speed: 92 bpm, switches to 123 bpm halfway through
Recommended bpm range: 90 to 95 bpm, 120 to 125 bpm
The DJ’s Take: The song is a little generic, but definitely danceable - that’s what the BEPs do. What’s interesting, especially for the DJs, is the tempo change halfway through. So you can be going along, warming the crowd up early on with something like Blame It, when you start thinking, “Maybe we should speed things up.” But you don’t want to just fade out and then abruptly cut in with something faster. Imma Be actually speeds up at its midpoint, so you can smoothly mix into some Lady GaGa, or the faster BEP singles like I Gotta Feeling and Meet Me Halfway.
Coincidence? I think not. Props to producer will.i.am, even if he didn’t mean to do it. Way to monopolize a club DJ’s playlist. Also, Imma Be is currently making a move up the Billboard charts, so it’ll satisfy the average crowd’s pop sensibilities.
Download the MP3: