Speed: 122 bpm
The DJ's Take: My issues with this are twofold - first, it samples the song that was playing when Ron Burgundy first saw Veronica Corningstone in Anchorman (so it's hard to keep a straight face as I listen). Second, Kendrick Lamar's voice sounds funny to me. That said, this is an example of how rap doesn't have to be all slow, grim, simplistic beats with fourth grade rhymes about money and shooting people.
Will this be a hit? Maybe. There's certainly been some short-term hype going on, and it's got some funk-soul danceability (using a melody that people should recognize). Worth a spot in the new music portion of your program.
If you're going at around 115 to 120 bpm, key-compatible mix recommendations include Am I Wrong - Nico & Vinz, International Love - Pitbull ft. Chris Brown, Treasure - Bruno Mars, Because of You - NeYo, and In My Head - Jason Derulo.
In the 125 bpm range, try blending with tracks like Blame - Calvin Harris, I Need Your Love - Calvin Harris, Thinking About You - Calvin Harris, Need U (100%) - Duke Dumont ft. A*M*E, Va Va Voom - Nicki Minaj, Titanium - David Guetta and Sia, Turn Me On - David Guetta ft. Nicki Minaj, Where Have You Been - Rihanna, In The Dark - DEV, Don't Stop The Party - Black Eyed Peas, Take Over Control - Afrojack ft. Eva Simons, Shots - LMFAO, Where Them Girls At - David Guetta ft. Flo Rida & Nicki Minaj, Give Me Everything - Pitbull ft. Ne-Yo & Afrojack, Till The World Ends - Britney Spears, Tonight (I'm Lovin You) - Enrique Iglesias, Hold It Against Me - Britney Spears, Beautiful - Akon, Break Your Heart - Taio Cruz, The Way You Move - Outkast, Pump Up The Jam - Technotronic, Sweet Dreams (Are Made of This) - Eurythmics, and Baby Got Back - Sir Mix-A-Lot (and maybe even throw in Anaconda - Nicki Minaj for kicks).
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